Introduction
Nahfeh Studios, a leading artisanal business specializing in crochet goods, is seeking to launch a crowdfunding campaign to support our mission of empowering artisans and expanding our product offerings. This document outlines the plan for our crowdfunding campaign, including our story, goals, rewards, marketing strategies, and timeline.
Our Story
Nahfeh Studios story began in 2014 after two years of Eesa leaving his engineering studies in Aleppo and returning to his hometown of Jableh in Latakia. Facing new challenges, Eesa and his siblings started a small business inspired by their mother's handmade winter clothes. What began with a $10 investment has grown into a flourishing artisanal business. Despite the ongoing challenges, including fleeing to Lebanon, Eesa has continued to collaborate with Syrian women refugees to create authentic, tradition-inspired, and practical handmade products.
Goals
The primary goal of our crowdfunding campaign is to raise funds to expand Nahfeh Studios. Specifically, we aim to:
- Purchase new materials and tools
- Increase production capacity
- Provide more training and support to our artisans
- Develop new product lines
- Enhance our marketing efforts to reach a broader audience
-Launching Online shop